The Formula 1 Miami Grand Prix transforms Hard Rock Stadium into a world-class racing circuit for one of the most glamorous weekends in global sport. With 280,000 attendees over the race weekend, a global TV audience of 100M+, and a paddock filled with celebrities, athletes, and business leaders, the Miami GP has rapidly become the most sought-after hospitality and brand activation platform in American motorsport. The event's audience skews affluent, international, and highly engaged with luxury, technology, and performance brands.
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