Lollapalooza is one of the most iconic music festivals in the world, drawing 400,000 attendees over four days to Chicago's Grant Park each August. With 170+ artists across 8 stages and a global live stream partnership, Lollapalooza commands a massive cultural footprint that spans music, fashion, and youth culture. The festival's audience is young (70% under 35), highly active on social media, and deeply engaged with brands that show up authentically in the festival experience.
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