The Formula 1 Miami Grand Prix transforms Hard Rock Stadium into a world-class racing circuit for one of the most glamorous weekends in global sport. With 280,000 attendees over the race weekend, a global TV audience of 100M+, and a paddock filled with celebrities, athletes, and business leaders, the Miami GP has rapidly become the most sought-after hospitality and brand activation platform in American motorsport. The event's audience skews affluent, international, and highly engaged with luxury, technology, and performance brands.
Total Reach
6.5M
audience members
Gender Split
Primary Age
Household Income
Affluent
Lifestyle & Interests
From $75,000
3 sponsorship tiers available
Sponsorship Tiers
