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X Games Aspen — Fan Zone Sponsorship Offer
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Hi — we're an energy drink brand well established in Europe, entering the US market in Q4 2026. X Games Aspen is exactly the right launchpad for us — the action sports audience is our core demographic and the ESPN broadcast reach is exactly what we need to build national brand awareness quickly. We'd like to activate at the Fan Zone level for January 2027. Given we're committing early (7 months out), would you consider a slight discount on the $35,000 Fan Zone package?
Welcome to the X Games ecosystem — your timing is great, we still have Fan Zone slots available for Aspen 2027 and early commitments are valued by our team. On pricing: we typically hold firm on standard package rates as our sponsor community expects pricing parity, but for early commitment with a multi-year conversation, we can often add value rather than discount — for example, an additional athlete ambassador Instagram story or a featured placement in our pre-event digital preview content reaching 1.2M subscribers. If a multi-year deal (Aspen 2027 + Aspen 2028) is on the table, we'd be open to structuring a two-year rate that reflects that commitment. Would you like to put together a formal offer for us to review?