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DADemo Advertiser

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Houston Livestock Show & Rodeo

sports
Houston, TX
Available — February–March 2027

About this Listing

RodeoHouston is the world's largest livestock show and rodeo, drawing 2.5 million visitors over 20 days to NRG Park. With championship rodeo competition, headline concert performances (70,000 capacity per night), carnival, and livestock auctions, the event is the single largest economic generator in Houston and a massive platform for consumer brands.

Audience Demographics

Total Reach

6M

audience members

Gender Split

Male 50%Female 50%

Primary Age

1813–7565

Household Income

Mass Market

Lifestyle & Interests

rodeoHoustonlivestockTexassportsentertainmentfamily

Ideal Brand Categories

rodeoHoustonlivestockTexassportsentertainmentfamily

Activation Formats

Premium FootprintIn-Stadium SignageDigital ContentPlayer AppearancesVIP HospitalityBroadcast Integration

From $20,000

3 sponsorship tiers available

Sponsorship Tiers

Verified Seller
Money Secured