The Kentucky Derby is one of America's most iconic sporting events, drawing 150,000 spectators to Churchill Downs and a global TV audience of 16M+. The 2-week Derby Festival surrounding the race draws 1.5M visitors to Louisville and offers brands a unique blend of sports, fashion, and Southern hospitality.
Total Reach
8.5M
audience members
Gender Split
Primary Age
Household Income
Affluent
Lifestyle & Interests
From $40,000
3 sponsorship tiers available
Sponsorship Tiers
