Lollapalooza is one of the most iconic music festivals in the world, drawing 400,000 attendees over four days to Chicago's Grant Park each August. With 170+ artists across 8 stages and a global live stream partnership, Lollapalooza commands a massive cultural footprint that spans music, fashion, and youth culture. The festival's audience is young (70% under 35), highly active on social media, and deeply engaged with brands that show up authentically in the festival experience.
Total Reach
3.8M
audience members
Gender Split
Primary Age
Household Income
Mass Market
Lifestyle & Interests
From $40,000
3 sponsorship tiers available
Sponsorship Tiers