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DADemo Advertiser

Prototype by Max Beato

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Amgen Tour of California

sports
Sacramento to Los Angeles, CA
Available — May 2027

About this Listing

The Amgen Tour of California is the most prestigious professional road cycling event in the Americas, spanning 7 stages across the Golden State. With roadside crowds of 2 million+ and international TV coverage in 180 countries, the race reaches cycling's affluent, health-conscious global audience.

Audience Demographics

Total Reach

3M

audience members

Gender Split

Male 58%Female 42%

Primary Age

3013–7555

Household Income

Affluent

Lifestyle & Interests

cyclingCaliforniasportsoutdoorhealthbroadcast

Ideal Brand Categories

cyclingCaliforniasportsoutdoorhealthbroadcast

Activation Formats

Premium FootprintIn-Stadium SignageDigital ContentPlayer AppearancesVIP HospitalityBroadcast Integration

From $30,000

3 sponsorship tiers available

Sponsorship Tiers

Verified Seller
Money Secured